A Boston company will be the official rideshare provider for this year’s South By Southwest festival. The move potentially could lead to big exposure for the company as the festival draws media and executives from across the globe as it unfolds from March 10-19.

According to a little-heralded announcement, SXSW picked Fasten to be the official ridesharing service of the festival. Financial terms of the deal weren’t disclosed.

The company led by CEO Kirill Edvakov was launched in 2015 in Boston…