It’s relatively easy to launch an on-demand delivery company. It’s hard to grow it into a large-scale operation that makes money.

The former is why so many delivery startups have sprouted up in recent years — with at least 10 operating in Austin alone and dozens more across the U.S., as well as in developing countries such as India and China. The latter is why so few are profitable — as Harvard Business School’s John Deighton put it in a 2014 interview with the New York Times about delivery…