Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website?

That’s the idea behind the Wayin App Store, a repository of interactive campaigns and components that was released this week by digital campaign platform Wayin. A sample screen:

CEO Richard Jones told me that “no other platform in the world allows you to save the [advertising/marketing campaign] experiences in a searchable library.” He cited research showing that 40 to 60 percent of campaign budgets goes to “non-working spend,” such as agency or production time.

[Read the full article on MarTech Today.]