Another year, and with it, more rapidly evolving marketing trends for hoteliers and managers to consider as
we head into 2017. Statista estimates that the online travel industry will grow from the $533-billion seen in
2015, to $762-billion by 2019. It’s clear to see that opportunities for growth are abundant, especially if
marketers keep ahead of the curve in their efforts to attract new business and foster guest loyalty. We round
up the top marketing trends hoteliers must consider in their 2017 budgets.