Budweiser’s “Born the Hard Way” Super Bowl LI ad is proving its worth. Not only was it the most watched Super Bowl ad on YouTube, it also won the most social shares among Super Bowl spots according to data from video analytics firm Unruly.
This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last time it ranked No. 1 was in 2015 with its “Lost Dog” Super Bowl spot.
For its Super Bowl 50 campaign, Budweiser recounted the immigration story of its founder Adolphus Busch coming to America from Germany. The Super Bowl ad earned 435,892 shares across Facebook and the blogosphere – nearly twice as many as the No. 2 most shared Super Bowl ad, “Cleaner of Your Dreams” from Mr. Clean which generated 226,767 shares.
“Socially conscious videos make up half of the top ads list,” says Devra Prywes, Unruly’s SVP of marketing and insights. In addition to Budweiser’s immigration story, Airbnb, Audi, 84 Lumber and Hyundai all released ads centered on social and political content.
Unruly reports there was a drastic drop in shares among this year’s Super Bowl ads compared to last year. So far, the combined number of shares for the top ten Super Bowl ads totaled 1,456,023 – this time last year, the top ten most shared Super Bowl 50 ads had earned 2,889,156 shares.
In 2015, share numbers were even higher, reaching a record-breaking total of 4.4 million for the top ten most popular Super Bowl ads.
1. Budweiser: “Born the Hard Way”
2. Mr. Clean: “Cleaner of Your Dreams”
3. Airbnb: “We Accept”
4. T-Mobile: “#UnlimitedMoves”
5. Audi: “Daughter”
6. Avocados from Mexico: “#AvoSecrets”
7. 84 Lumber: “The Entire Journey”
8. Coca-Cola: “It’s Beautiful”
9. Hyundai: “A Better Super Bowl”
10. Tide: “Gronk Kinda Gets Knocked Out”
In addition to earning the most social shares, Budweiser, T-Mobile, Audi, 84 Lumber, Hyundai and Mr. Clean spots also ranked on YouTube’s top ten list of the most watched Super Bowl LI ads.
Tide made both lists as well, but it’s most shared ad was a teaser, while is official spot with Terry Bradshaw generated the most video views for the brand’s Super Bowl campaign.
You can see YouTube’s full list of the top ten most watched Super Bowl LI ads here: Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big.