Ulta once again rang up industry-leading sales growth at its established stores over the holidays. Now, it’s looking to boost its top line further by opening 100 stores this year, including its first in New York City.

The chain’s expansion plans follow the addition of 100 stores last year, bringing its total count to 974. Ulta is well on the path toward its goal of 1,400 to 1,700 U.S. locations, which analysts have called a realistic target.