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How to Successfully Track the Results of Your Mail Campaign

by synergycap1 | Mar 29, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more...

How to Calculate the Success of a Direct Mail Campaign

by synergycap1 | Feb 7, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

One of the services we perform through Whitestone Partners, our consulting firm, is to analyze the return on investment (ROI) of different types of marketing efforts. We had a client, for instance, who used direct mail to sell his product. He had mailed 500 potential...
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