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What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin’ Donuts and CVS

by synergycap1 | Mar 27, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

Once you start a business, the hard part of entrepreneurship is keeping your business going. Pivotal to building a long-running business is creating a lasting brand. Small business owners and entrepreneurs can gain valuable insight on how to develop a thriving brand...

5 Tips for Building a Strong Brand Identity

by synergycap1 | Mar 17, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

“Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but...

Why I Spent $1.5 Million on Our Domain

by synergycap1 | Feb 8, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

SumoMe.com is now the former SumoMe.com. After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as Sumo.com. Yes, you read that right. It cost us $1,500,000 for that domain name. That ties Sumo.com with Russia.com for the 83rd...

Fixating On How You’re Different Can Hurt Your Marketing

by synergycap1 | Feb 6, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

Personal development has changed lives. It has given us the tools and knowledge we need to reach our goals and create success in every area of our life. It has even given many entrepreneurs the opportunity to start businesses around various personal development...
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