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A New CEO May Improve Uber’s Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place

by synergycap1 | Aug 29, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

For most of the past year, we’ve watched Uber embark on a free fall of brand self-destruction. At times, this negative spiral was caused by its own internal culture, at other times it was perpetuated by its senior leadership and ousted CEO Travis Kalanick.The...

Building a Fan Following by Tapping Into Customers’ Passions

by synergycap1 | May 29, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

From modest family business to a globally sought after company and television sensation, Barry Meguiar transformed the car care business, one gearhead at a time. How can you go about creating an avid customer base brimming with passionate fans? The Meguiar’s...

Are You Losing Followers? Ask Yourself These Questions.

by synergycap1 | Apr 12, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

As a media entrepreneur trying to grow my online readership, YouTube viewership and audio listenership, I understand the struggle that is building a tribe. With fewer and fewer gatekeepers, the floodgates have been opened. Now, anyone and everyone is an influencer....

Jessica Alba’s ‘Honest’ Mess

by synergycap1 | Mar 29, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

Honest Co., a highly-valued consumer products startup co-founded by actress Jessica Alba, recently announced that it would replace its chief executive with a veteran from Clorox, after failing to sell the company for anything close to its last reported private...

What to Consider Before Your Brand Takes a Stand Politically

by synergycap1 | Feb 10, 2017 | Bad Credit Loans, Bank Lending, Business Loans, Capital, Non-Bank Loans, Working Capital

The intersection of politics and branding is ripe this year. From legal action against President Trump’s executive orders to numerous Super Bowl ads, many brands have chosen to take a stance in the current political climate. In particular, Trump’s order to...
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