It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now
travel dollars are increasingly being spent via digital, especially on mobile. According to the latest figures from
eMarketer, 63% of digital travel ad spend goes to mobile, and that share is climbing rapidly.
I spend a lot of time identifying best practices to help travel companies get more out of mobile investments.
There are many ways travel companies can get more by doing more on mobile. Building a good transaction
site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are
seven musts for travel marketing in 2017: