IBM’s logo for Watson

The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together.

IBM’s Watson intelligent platform is being made available within Salesforce’s Marketing, Service, Sales and Commerce Clouds. Announced recently, the companies’ global strategic partnership is designed to add Watson’s brand of intelligence to the Einstein layer of intelligence that Salesforce has embedded throughout its platform.

Additionally, IBM is setting up a new Global Business Services practice to help clients deploy the combined smartness.

But, I asked Salesforce VP of Data and Analytics Leslie Fine, when you have Einstein on board, why do you need more intelligence?

[Read the full article on MarTech Today.]