Sir Richard Branson may have founded Virgin Atlantic but there is a special place in his heart for one Atlanta-based airline.

Following the news that Seattle-based Alaska Airlines’ (NYSE: ALK ) will likely drop the Virgin brand by 2019, Atlanta Business Chronicle sister publication Puget Sound Business Journal reported Branson said he’s baffled by Alaska’s decision to pay $2.6 billion to buy Virgin America just to dump the airline’s most valuable parts: the Virgin brand and some of its top employees.

However,…