NYX Hotels, the new lifestyle brand from the house of Leonardo, isn’t just another group of hotels: places will
be created where active and influential artists can exhibit their work to the public. The hotels will thus
become an important part of local culture and a magnet not only for creative professionals, but also for
tourists and locals who are always on the lookout for trendy city locales. To guarantee that this concept will be
clearly evident in each of the future establishments, the hotel group is working with Iris Barak. Iris is already
curator of one of Israel’s most famous private art collections (the Dubi Shiff Art Collection) and will now
ensure that the NYX hotels in each city become popular addresses for contemporary art. She will be assisted
by experienced, local curators who are very familiar with the regional art scenes.