The doors are officially open at the first-ever Life Hotel in Manhattan’s burgeoning NoMad neighborhood. Located at 19 West 31st Street (between Broadway and Fifth Avenue) in the original building that once housed LIFE magazine, the hotel echoes the original dual-use of this iconic property where celebrated writers and artists like Norman Rockwell, Charles Gibson, and John Ames Mitchell worked, resided, and played. By offering a smartly priced and wholly service-centric experience, Life Hotel is introducing a new category of hotel for today’s traveler, blurring the lines between work and play.