IBM's logo for Watson

IBM’s logo for Watson

IBM’s Watson — the supercomputer that refuses to be pigeon-holed — is now donning a green eyeshade.

That’s because he is setting up shop for the first time as a tax expert, a result of a new partnership announced recently between his parent company and H&R Block, the tax preparation company that essentially invented that industry more than sixty years ago.

As a result, the cloud-based Watson will be visually presenting tax issues to as many as 11 million clients who visit H&R Block’s 12,000 offices, while he is also looking over the shoulder of the tax preparers to offer advice. His new occupation will be highlighted in a commercial that will be shown in the first quarter of this Sunday’s Super Bowl, since his name adds a marketing advantage to any intellectually-challenging endeavor.

[Read the full article on MarTech Today.]