This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Greg Rollett, Emmy Award-winning producer and founder of, who gives a tip that can help you lead your business. Rollett talks about why his team is made up of former musicians and artists, because of their entrepreneurial mindset, even though musicians and artists don’t always see themselves in that way. We’ll answer the questions:

  • How are musicians and artists entrepreneurs? 
  • What entrepreneurial skill sets are important in businesses? 
  • How can CEOs look to hire go-getters?
  • What experiences do musicians and artists bring to the table that can benefit most businesses?

Learn the answer to these questions and more in this video with Rollett, entrepreneur, rapper and producer.

Want to see the full interview with Rollett? Learn more below.

Greg’s interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business Chaper 21 Get People on Your Side: Communicating for Buy-In.

In this 27-video series, the author of Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content — the full interviews for each of these 27 brilliant minds — by purchasing Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

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