From the AdEspresso website

From the AdEspresso website

Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool Espresso — and the launch of the Espresso-based Hootsuite Ads.

The newest Hootsuite Ads, Senior Director of Business and Corporate Development Richard Hungerford told me, replaces a “lighter” ad management tool in the platform, and provides for the first time on-platform management of Facebook and Instagram ads.

Most of the social media management platform’s ad capability had previously been offered through integrations with six partner companies, he said, one of which had been AdEspresso.

[Read the full article on MarTech Today.]