In an online release, the Kraft Heinz company pointed out that it makes more than ketchup.

“Heinz, a name that is synonymous with ketchup, and more recently mustard and BBQ sauce, selected the ‘Pass the Heinz’ campaign after an agency review because it is clever, modern and doesn’t require paragraphs of copy to convey what Heinz brings to the table.

“The ‘Pass the Heinz’ campaign, created by Don Draper, has been 50 years in the making, but it’s as timeless today as it was when it was first presented.”

The ads will run on New York City billboards and in print. Kraft Heinz credited both Sterling Cooper Draper Pryce and Miami-based ad agency DAVID for the campaign.

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