Social media domains continue to be visited late into the travel funnel, with users regularly connecting with a
social media site within 15 sites of their final purchase destination. This was one of the findings from
EyeforTravel’s Understanding the Travel Consumer’s Path to Purchase white paper. This used clickstream
data gathered through research partner Jumpshot’s panel of more than 100 million customers, tracking
consumers who made a purchase on an airline, hotel or Online Travel Agency (OTA) brand in Brazil, Germany,
India, the UK and US.