By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the right side of the search results page and highlights information about various entities (companies, people, places, things and so on).

In the past, I’ve written about how to both obtain and optimize a Knowledge Graph result. In my attempts to learn more and get a better understanding of Google’s Knowledge Graph, I’ve discovered some cool hacks and tricks. While these tricks do not have any significant practical implications, they can serve as a way to better understand how Google’s Knowledge Graph works, which can be used to optimize your personal or company Knowledge Graph results.

Before getting into the tricks, let’s break down some important items. For the examples below, I used Donald Trump.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.