Hamdi Ulukaya, who bought a failing yogurt plant for $700,000 in 2005 and turned it into the multi-billion dollar company Chobani, had some words of advice for the graduating class of the MassChallenge Boston 2016: “Keep it freaking simple.”

“Everybody else is trying to make it complicated,” Ulukaya told founders of the 128 startups in this year’s accelerator program. “This thing is not too complicated.”

Check out the winners of MassChallenge’s $100,000 prizes from Wednesday night