Remember the last time you bought a new car? There was the anticipation as you shopped specs of various makes and models, the adrenaline of taking a test drive, the satisfaction of driving off the lot with new features at your fingertips and new-car smell in the air.

OK, now think of the last time you had to replace tires on a car. You probably put it off until the onset of winter or a stray nail forced action. There was sticker shock after finding that the sale price in the ads didn’t include…