New York, NY – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200% ROI and 4.5% direct distribution cost for its hotel partners last year. By increasing their direct bookings and lowering distribution costs, hoteliers across the globe saw their investment in HeBS Digital returned to them at a rate of 22 to 1. Compared to standard OTA commissions of 18-25%, these numbers leave no doubt the direct online channel is the most cost-effective channel for hoteliers today.