In 2014, Apple launched a partnership with IBM to help build custom iOS applications for businesses. In 2016, Apple made a deal with Cisco so that iPhones would work better on Cisco’s networking gear and also partnered with Deloitte to encourage more businesses to build iOS applications.

Speaking at a conference hosted by Box in 2016, Chief Executive Tim Cook said Apple had about $25 billion in enterprise sales in the previous year. “This is not a hobby,” Cook said of Apple’s enterprise efforts.