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For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets.

For AOL, Area 51 is the name of an incubator where selected employees and recent college graduates create new tech, with six months of funding and access to AOL resources. The incubator has now announced its first prototype: a Slack-integrated chat bot that allows marketers to employ natural language for querying data in the AOL ad tech platform.

Called and developed by AOL entrepreneur and researcher Davood Shamsi, the prototype is now being handed off to AOL’s business units, in the hopes that it can be turned into a product.

[Read the full article on MarTech Today.]