It cost me an extra five bucks to say goodbye to you, Clara.
CREDIT: Getty Images
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Airports are suffering from a serious ailment.
It’s called airline envy.
Those money-grabbing airlines have succeeded in making passengers pay for the most basic fundamentals.
Yet here are airports letting humans walk all over them, without so much as reaching into their pockets.
Now, though, airports have a plan.
As the Associated Press reports, Boston Airport has concocted a real beauty.
It’s thinking of charging you for dropping off or picking up your grandmother, your aunt or your college friends who are visiting from Brussels.
Yes, you used to think a quick stop at the curb and a long kiss goodbye would cost nothing.
Can you feel something ticklish in your pocket, reaching toward your wallet?
Naturally, airports have to come up with socially viable reasoning to cover for their cover charge.
In this case, it’s congestion and pollution.
But wait, I thought everyone drove electric cars these days.
And how are those traveling from further away going to get the appropriate public transport?
Oh, the airports can get as sanctimonious as they like, but many will see this as just another entertaining revenue grab.
Stunningly, this idea didn’t originate in the US. Some UK airports have been charging for picking up and dropping off for years.
They slap fees in the range of $3-$5, just so that you can spend a few last seconds with your loved ones.
Then again, those UK airports are run by cynical beasts. As I wrote earlier this year, some actually raise airport parking rates specifically to coincide with kids’ holidays.
Still, one study by Heathrow Airport suggested that people won’t change their picking-up and dropping-off behavior unless you charge at least $15.
Humans are like that.
They calmly take the nickel-and-diming blows and carry right on.
Because they feel they don’t have any other choice.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.