Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer
demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale
properties.
The online marketplace will likely be focusing on bringing more luxury services to its users after the takeover
is complete. The move is likely due to demand from users, who are interested in an easy experience in renting
luxury homes for vacation or business stays.