Adblade provides some of those “you might also be interested in this” sections at the bottom of many online articles. Like competitors Taboola or Outbrain, the Adblade recommendations are what CEO Ash Nashed calls “content-style ads” from advertisers or other publishers.
Described as native ads because they have an affinity with the surrounding editorial content, the ads have largely been sold directly to advertisers by Adblade’s staff. For some larger publishers, Adblade has offered a managed service that can also obtain ads from outside demand sources via real-time bidding (RTB).
This week, the Somerville, New Jersey-based company is taking a next step in its ad evolution by announcing an update to its WordPress plugin that provides its first self-service access to real-time bidding auctions by third-party demand sources.