Feel the LUV: How Southwest was determined to be the nation’s most trusted airline

Dallas-based Southwest Airlines (NYSE: LUV) finished at the top of the airline category in a national survey measuring the trustworthiness of the nation’s largest brands in seven key industries. Delta Airlines landed in second place, followed by Jet Blue, American Airlines, Alaska Airlines and United.

But what does trustworthiness mean for an airline, and how is such a subjective title measured?

For answers, I turned to Mark Weinfeld, research director at The Values Institute, which conducted…