Most of us don’t think about antifreeze until a major problem with our vehicle erupts, sometimes literally. Prestone, a company founded 90 years ago by Union Carbide, which is now owned by Centerbridge Partners, is making it their business to keep your vehicle going down the road.
In the past decade, Prestone has faced the challenges of a rapidly evolving marketplace where electric motors are coming into more prominence and DIYers are no longer as common as they used to be. The company has a strategy…