Aston Martin’s President of the Americas, Laura Schwab, calls the company a 104-year old startup. That’s perhaps fitting for someone who started her automotive career on the digital side of the industry. It’s also a nod to the future of the automaker as they lean heavily on name recognition and heritage to expand their footprint in the ultra-luxury marketplace after years of turmoil.
In 2015, Schwab left behind a long and successful career at Jaguar Land Rover to take over the helm of Aston…