Supplier News17 July 2017
Best practices for CRM systems in Asia-Pacific
Managing the customer relationship is one of the most critical elements of gaining and increasing loyalty, and yet can be the most difficult for hospitality chains to master, as customers interact with chains via a burgeoning number of contact points; email, mobile, online, and of course, at the front desk. This whitepapers takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific region. Spanning the important economies of China and Japan, through the hospitality heartland of Southeast Asia, down to the developed market of Australia.