Snapchat introduced a new feature on Wednesday that allows users to create custom filters so people can see where they are.
Snapchat’s geofilters, as they’re known, typically overlay stamps on photos and video snippets with information on your location. One might say Jersey Shore if you’re at the beach in New Jersey, for example. Or San Francisco if you’re at the Golden Gate Bridge. You select filters after you’ve recorded a video or snapped a picture and before you send it off to friends.
Previously, you could select your own or any number of sponsored filters, but now you can create your own. It’s a new revenue stream for Snapchat, which might please investors.
Here’s how to make your own Snapchat geofilter.
I dig the feature, but I was definitely bummed to see that I had to pay for my filter. Also, you’ll need to pay more depending on how big of a location you want to make it available for. Trying to include the area around my entire office quickly boosted the price up to $80!
You can see the obvious new revenue stream for Snapchat here, though, and it’s fun if folks want to create custom filters for birthday parties, BBQs and more.