VeriShip Inc.’s insatiable hunger for data-driven technology solutions is spurring big growth.

In 2016 alone, the Overland Park-based parcel shipping intelligence company added more than 1,000 customers and netted a 160 percent increase in bookings compared with 2015.

“It goes back to taking a data and tech-driven approach to small parcel versus relying only on your personal knowledge,” VeriShip President Ross Reed told the Kansas City Business Journal.

Small parcel is a $150 billion market that’s…