As the head of a company or as the head of a household, it is important to set a good example, says Pasin: “It’s all about leading by example. Whether it is in the family or in the business.”
Pasin learned this lesson as a child from watching his father run the family business. “Growing up with my dad and then working with him in the business, I would see how he treated people,” he says. Pasin learned to treat others with respect because his father set a good example and now he is passing these values on to his children.
The same can be said for business. The most effective way to lead a team is to be an ideal employee yourself. When you lead a team with character, you make your company a great place to work, and countless studies have shown that happy employees are more productive.
“It’s also about demonstrating a level of passion for the business,” stresses Pasin.
This is especially true, he explains, for parents who are hoping to pass along a family business to their children one day.
“If the generation that’s running the business isn’t really deeply passionate about it, chances are the next generation isn’t going to be that interested.”
Passion, is infectious he explains. If you show your children what passion looks like, they will be inspired to work hard and follow their own passions whatever they may be. If you can inspire passion in your employees, the future leaders of your company will continue your legacy of enthusiasm. Employees who are passionate tend to stay longer, work harder, work more creatively and go the extra mile.
Pasin says an important way that he bonds with his family at home and at work is by volunteering. Giving back teaches your children empathy and the value of hard work. It can also be an important part of providing employees with a sense of purpose.
Radio Flyer has built eight playgrounds in underserved neighborhoods, has donated over 1,000 wagons to the Starlight Children’s Foundation so that sick children can ride wagons through hospitals instead of being pushed on cold medical equipment and has planted over 1,000 trees in honor of their commitment to plant a tree for every product purchased online.
If doing good is not enough of a reason for you to give back, keep in mind that purpose-driven workplaces report higher rates of satisfaction and productivity.
Honesty, he says, is a skill that is important to instill in your family and company culture. Not only is being honest the right thing to do, but it will also help your business.
“When we think about honesty and integrity, it’s not just how we act and behave, but it’s the products we make. Our products have high integrity and quality and that’s what has built our brand over the past 100 years,” says Pasin.
“My grandfather was a very respectful, kind, honest person,” says Pasin, “and that’s how he raised my dad and that’s how my dad raised me.”
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