External Article18 June 2017
The godfather of exclusivity with Studio 54 and boutique hotels is turning populist with the Public, a new “luxury for all” hotel. Ian Schrager , who founded Studio 54 with Steve Rubell and created the boutique hotel concept with the Morgans Hotel in 1984, is arguably the Steve Jobs of the hospitality industry. But now, this avatar of stylish exclusivity is reinventing himself as a populist, hawking a “luxury for all” concept with the new Public hotel, a soaring city-within-a-city on Chrystie Street on the Lower East Side that promises celebrity-class digs on an Airbnb budget. Rooms start at about $200 a night.