Twitter thinks it knows a lot about you…but it’s not always right

Jun 2, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Capital, Economics, Finance, Non-Bank Loans, Working Capital

Wilfred Frost is retired and Steve Liesman is a fit and trim mom. Landon Dowdy is a baby boomer who speaks Spanish and makes over $500,000 running her own business. That’s according to Twitter’s newly available demographic inferences based on what you do outside of twitter, like browsing history and credit card purchases. That info is then used by advertisers in determining where to place their ads on the social media site. In a fun package, we take a look at what Twitter thinks it knows about some of CNBC’s on air talent to see how effective the new tool really is and whether it’s accurate enough for both Twitter and its advertisers.