Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Google Actions are now available to smartphone app developers
May 19, 2017 by Barry Levine
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant. - Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
May 19, 2017 by Barry Levine
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page. - After recent News Feed changes, Facebook offers guidance for publishers
May 19, 2017 by Tamar Weinberg
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous. - How Dwyer Group connects the dots between its 13 different home-service franchise brands
May 19, 2017 by Amy Gesenhues
A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group. - [Podcast] The Google I/O 2017 recap: Lens, Assistant & more
May 19, 2017 by Matt McGee
In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. - Hey, CMOs: Who owns your brand?
May 19, 2017 by Chandar Pattabhiram
Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy. - Google pushes AMP Ads adoption, announces Celtra & Moat integrations
May 19, 2017 by Ginny Marvin
AMP ads can load as quickly as the AMP pages they appear on. - 4 reasons why digital context matters
May 19, 2017 by Peter Minnium
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. - Your AMP inventory is worth more than you think
May 19, 2017 by Barb Palser
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory. - Google Assistant comes to iPhone, adds alerts, hands-free calling & more
May 19, 2017 by Matt McGee
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana. - Web browsing coming to VR headsets, AR coming to the web via Chrome
May 19, 2017 by Greg Sterling
This is all part of Google’s larger mission to make the web more compelling and immersive. - Google’s “buy button” is moving forward; now taking beta requests
May 19, 2017 by Ginny Marvin
US merchants can now request access to the Purchases on Google ads beta. - Five marketing automation myths busted!
May 18, 2017 by Digital Marketing Depot
Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix.
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
Content Marketing
E-Commerce
Email Marketing
General Internet Marketing
MarTech
Mobile/Local Marketing
Reputation Management
Social Media
- ‘Hacking’ a Creative Split Test on Facebook, 3Q Digital
- 3 Essentials for Increasing Your Facebook Lead Ads Conversion, Adweek
- 3 Ways Marketing Needs to Use Audience Social Insights, MarketingProfs
- A ‘Contrite’ Facebook Refunds Advertisers After Small Glitch, AdAge
- Facebook Ads Strategy: How Marketers Can Win With Facebook, Social Media Examiner
- Facebook rolls out a new “Order Food” option in its main navigation, TechCrunch
- If You’re Using “Fun Phrases” in Your Stories, Instagram’s Got Stickers for You, Adwe
- Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook, Adweek
- Three ways that niche publishers stand out on social media, NewsWhip
- Why Promoted Posts is a Win Among Millennials, Multichannel Merchant
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