In March, Van Buren, Arkansas-based USA Truck Inc. opened its newest location — and its first in the heart of Mexico. The publicly traded trucking and logistics company opened USAT Logistics de Mexico in Celaya, a city about 170 miles northwest of Mexico City and about 580 miles south of the U.S. border.

“The opportunity here is that [Mexico] is a massive market. I think everybody recognizes that,” said Jim A. Craig, executive vice president and chief commercial officer for USA Truck and president…