What does innovation mean to food and beverage specialists, given their respective working structures and cultures? AccorHotels’ CEO of global F&B, Amir Nahai told a recent panel discussion at Ecole hôtelière de Lausanne that, for the hotel group, innovation is all about getting closer to their customers. “We do this by focusing on being great hosts and entertainers, all the while taking local traditions and customs into consideration. That’s how we provide great customer experiences”.