Super 8, a part of Wyndham Hotel Group, just launched a multi-million-dollar ad campaign that takes a comical look at U.S. “road trip fails” while showcasing the brand’s newly redesigned rooms. The campaign—called “See You on The Road” and created by independent agency TERRI & SANDY for television, radio, digital, and social—highlights more than $100 million in nationwide renovations, with updates ranging from new flat-screen TVs to local photography replacing guestroom artwork.
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