Last year, Talmon Marco — known for making bank on the $900 million sale of messaging app Viber to Japanese online retailer Rakuten Inc. — was going to take the fight to Uber one driver at a time.
The entrepreneur paid taxi drivers across New York City to download Juno, an app he created to upend Uber and other ride-hailing competitors, including Lyft, Via and Gett. Marco’s plan didn’t quite work, and now one of his rivals is taking over his company.
Gett, known for its “surge pricing sucks”…