ALPHARETTA, GA – Downtown Grand Hotel & Casino (Downtown Grand), a newly renovated urban resort located in the heart of downtown Las Vegas, has bolstered its revenue management processes and profitability through the successful implementation of The Rainmaker Group’s (Rainmaker) guestrev® solution. Downtown Grand recently deployed guestrev® to more accurately and strategically set rates and pricing for various guest and player segments, by analyzing total guest value to the property. guestrev® is built on Rainmaker’s total guest valuation methodology, that analyzes guest spend for the entire property or enterprise, including room, gaming, entertainment, F&B, spa, retail, etc. guestrev® ensures that room rates reflect not just a guest’s expected room revenue, but also the total profitability of each guest segment, including various player levels in the casino. Sophisticated optimization algorithms factor-in both revenues and costs, resulting in top- and bottom-line growth and rapid ROI after implementation.
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