Travel Industry Struggling with Attribution

Apr 25, 2017 | Bad Credit Loans, Bank Lending, Business Lending, Business Loans, Finance

Attribution continues to be an issue for the travel and tourism industry as travellers hop across devices and sites during their journey according to EyeforTravel’s State of Data and Analytics in Travel Report 2017. Of the marketing professionals surveyed, 54.3% reporting that they could either track users to a limited degree (24.5%), just on their own domains (16%) or not at all (13.8%).