Fastbooking infographic shows Google dominance | By Mihaela Lica Butler

As every hotel marketing professional knows, online distribution is all about targeted traffic and leveraging channels. Metasearch begins to dominate where once organic search and ad retargeting were the hoteliers’ “marque” booking vehicles. A new report from FASTBOOKING shows a couple of trends as metasearch becomes the most important advertising channel, even more than Google AdWords. Here’s the gist of that study accompanied by an infographic showing the takeaway for hoteliers, along with something of a surprise from Google.