T-Mobile said it’s only fitting that competitor Verizon Communications released its quarterly earnings on “the holiest of high days,” April 20.

“After all, this is the same company that’s made questionable decisions one after the other for the past four years and now finds itself losing customers to T-Mobile on a regular basis” the company wrote in a blog post Thursday morning.

Verizon didn’t immediately respond to request for comment.

“There’s really only one explanation,” T-Mobile went on. “Verizon has been #VerHIGHzon this whole time.”

T-Mobile CEO John Legere chimed in by blasting the company on Twitter with his creative hashtag.

Verizon reported first-quarter earnings and sales before the bell Thursday, both of which missed Street expectations, according to Thomson Reuters consensus estimates. Investors were further concerned with the company’s unexpected loss in wireless customers for the period, coupled with a decline in wireless revenue.

T-Mobile said it will be updating its blog post throughout the day with memes and content, “trying to make sense of #VerHIGHzon.”