Red Roof® Upscale Economy Offering Fuels Continued Profitable Growth

Actively listening to guests and franchisees and responding quickly to marketplace trends has propelled Red Roof® to the top of the economy lodging segment as the company continues to grow profitably and expand into new geographies and markets. Understanding that today’s traveler desires enhanced experiences at a value price, Red Roof has perfected the formula, reinventing the economy lodging experience and successfully changing the landscape of the segment with its unique Upscale Economy® offering. Fueled by increasing demand for the brand and staying in tune with consumer needs and wants, Red Roof has grown more than 41% over the past three years reaching a total of 504 locations which includes 51 Red Roof PLUS+® properties in the U.S. More than a dozen additional PLUS+ properties are planned by the end of 2017. With a widened domestic network and a strong development pipeline to expand its global footprint, Red Roof is well positioned to become one of the most globally recognized lodging brands.