PH&R Enhances iPrefer Hotel Rewards Program With Launch Of Mobile App And Members-only Rates

In response to consumers’ increasing desires to manage travel plans directly from their smartphones – and make sure they are getting the best deal while doing so – Preferred Hotels & Resorts today launched a mobile app and member rate program as major enhancements to its points-based hotel rewards program, iPrefer. In celebration of iPrefer and the pursuit of independent travel, Preferred Hotels & Resorts is gifting 25,000 bonus points to iPrefer members who make a booking within the app by April 21, 2017.