Expedia’s first innovation lab in Asia will be beach-head for mobile learning – webintravel.com

We sat in one room watching a man have sensors attached to his face – two above the eyebrows and a couple on his cheeks. The sensors, using Electromyography (EMG) technology, will tell us when he’s frustrated or delighted as he browses the Expedia website for his dream hotel. Turns out he’s not as excited about the hotel search process as he is when he was asked to look for his favourite puppy photo – the spikes in the signals we saw on the monitor were more extreme during the canine search.