Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Google launches Marketing Mix Model Partners program for comparing channel performance
Apr 6, 2017 by Ginny Marvin
Nielsen, Neustar, Marketing Management Analytics announced as launch partners. - Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options
Apr 6, 2017 by Tim Peterson
Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark. - AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
Apr 6, 2017 by Barry Levine
This week: two new approaches to website personalization and one for audience discovery. - Marketers, get your head out of your funnel — because time is definitely not on your side
Apr 6, 2017 by John Steinert
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. - 4 ways you can improve your website conversion rate with SEO
Apr 6, 2017 by Khalid Saleh
Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions. - 3 brands that do email marketing right
Apr 6, 2017 by Len Shneyder
Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy. - Twitter Lite launches to serve slow broadband networks and expensive data plans
Apr 6, 2017 by Tamar Weinberg
Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs. - Adblock Plus’s parent company buys content micropayment service Flattr
Apr 6, 2017 by Barry Levine
The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user. - Google Analytics remarketing lists go cross-device May 15
Apr 6, 2017 by Ginny Marvin
The shift from relying on cookies was first announced last fall. - Amazon launches a metrics dashboard for Alexa skill developers
Apr 6, 2017 by Matt McGee
Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are. - Social media management software: Find the right one for your business.
Apr 5, 2017 by Digital Marketing Depot
With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity. - Voice search and data: The two trends that will shape online marketing in 2017
Apr 5, 2017 by Jim Yu
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
Online Marketing News From Around The Web:
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- 4 Reasons to Answer Every Complaint on Social Media, Adweek
- 6 Ways You Can Use Social Listening Now, Search Engine Journal
- A New Educational Tool Against Misinformation, Facebook Newsroom
- Facebook Messenger Chat Bots Can Now More Easily Handle Updates on Shipping, Reservations, Adweek
- How to Assess Your LinkedIn Company Page Performance, Social Media Examiner
- How to Create a Facebook Ad Collection, Jon Loomer Digital
- Leveraging Twitter to Advance Your Business, Compukol
- M Now Offers Suggestions to Make Your Messenger Experience More Useful, Seamless and Delightful, Facebook Newsroom
- Social Commerce Not a Hit – Except When It Is, eMarketer
- The complete guide to using Mastodon, the Twitter alternative., Quartz
- Twitter Chat Tools – A selection of 5 good tools, Razor Social
Video
- “They get a lot of PR value”: Agencies say YouTube “crisis” is about negotiations and saving face, Digiday
- On YouTube Live, Pirates Stream Entire Channels Like ESPN, AdAge
- One in five Facebook videos is Live as it seizes the verb, TechCrunch
- Question of the Day: Is autoplay video’s cardinal sin?, Digiday
- The 8 Biggest Email Marketing Challenges (And Tips to Overcome Them!), Movable Ink Blog
- User-generated March Madness Videos Explode on Instagram, Tubular Insights
- Video Is the Now, but Short-Form Video Is the Future, Convince and Convert
- YouTube TV review: a DVR to rule them all, The Verge
